Pura López was born and raised with shoes. The origin of the company dates back to 1956, when her father, Antonio López Moreno, started a small shoe workshop.
After Pura completed her studies, she joined the family business and created her own brand. Her perfectionism and demanding personality at work has made her a recognizable contributor to the Spanish fashion industry.
Pura López is proud of her family tradition and continues to work to maintain the family legacy with one objective in mind: to offer her clients a carefully crafted, high quality product of Spanish design.